It is being published by a number of people, active at the Sjöviks Folkshögskolan.
Their goal is to create a magazine with focus on naturfriendly outdoorlife. They want to be an alternative to the commercial outdoormarket with its increasing focus on gear, not knwoledge.
I just read their first publication, in Swedish, and I must say it was a relief to do so.... No commercial intentions detected and no ads anywhere!
If interested you can contact them though their facebookgroup; Väglöst FB
or directly; firstname.lastname@example.org
They only charge the cost they actually make to publish this magazine at about 50sek per magazine. It is intended to appear twice a year.... for now I guess.